Karl Smith is concerned that Democrats are ceding the 2022 election to Republicans because they are not selling their message.
Democrats better listen to Karl Smith
Recently, Karl Smith wrote an article at his site titled “2022 State of Emergency! Democrats must Sell the Brand, or We All Lose!” where he lays out the case Democrats better heed.
With the upcoming election in 2022, our lives, well-being, property, economy, democracy, and future are on the line. We all know what is on the line, so it is extremely important that we elect more Democrats to keep the US House and Senate and win more state houses and governorships!
Democrats have a great product but only sell it well enough to win about half of the voters. Too many voters vote against their own best interests and what is best for a healthy democracy, economy, and future. But those voters do not think they are. …
To win elections, Democrats count on getting out the base, registering new voters, the charisma of candidates, and policies voters should support. Democrats sell their policies mostly on morality. They say or imply it’s morally right to educate people, provide access to health care and require equal pay for equal work. Democrats say these policies are good for the economy but have never explained how, except it puts money into the bottom of the economy that gets spent quickly. A few candidates have talked about the speed of money but not tied that to a few other basic principles or people’s lives.
Democratic party strategies tend to work in more urban areas, with younger or more educated people and people of color. These strategies tend not to work with more rural areas, with older and less educated people, and older white men.
Smith expands on the article. Listen to the entire interview. It is well worth it. And please visit this important video at his site.